Question No -1 : Which of the
following search engines or directories provides the directory search results
for Yahoo?
a. Windows Live
b. Yahoo Directory
c. Google
d. Wikipedia
e. DMOZ
a. Windows Live
b. Yahoo Directory
c. Google
d. Wikipedia
e. DMOZ
Question No -2 : Which of the
following statements regarding website content are correct?
a. If
you have two versions of a document on your website, Google recommends
that you only allow the indexing of the better version
that you only allow the indexing of the better version
b.
Linking to a page inconsistently does not affect the way Google views the
page/s.
Examples of inconsistent linking could be http://www.expertrating.com/page/ and
http://www.expertrating.com/page and http://www.expertrating.com/page/index.htm
Examples of inconsistent linking could be http://www.expertrating.com/page/ and
http://www.expertrating.com/page and http://www.expertrating.com/page/index.htm
c.
Syndicating your content could lead to Google viewing the material as duplicate
d.
Placeholders for pages which do not have content are never viewed as duplicate
content by Google
Question No -3 : What is Keyword
Density?
a.
The number of times the keyword is used / (DIVIDED BY) the total word count on
page – (MINUS)the total words in HTML on the page
b.The number of times the keyword
is used X (MULTIPLIED BY) the total word count on page
c.The number of times the keyword
is used in the page description
d.The number of times the keyword
is used in the page title
e.The number of times the keyword is used /
(DIVIDED BY) the total word count on the page
Question No -4 : Which of the
following statements about the Google Sitemap are correct:
a. Repeated submission of the Sitemap to Google
could be penalized
b. It is possible to create and
submit specialized Sitemaps to Google for Video and Mobile content
c. The Sitemap acceptable to Google
follows an XML format
Question No -5 : Are RSS/Atom
feeds returned in Google’s search results?
a.Yes
b.No
Question No -6 : What does the
term Keyword Prominence refer to?
a.It refers to the fact that the
importance of choosing high traffic keywords leads to the best return on
investment
b.It refers to the importance
attached to getting the right keyword density
c. It refers to the fact that the keywords
placed in important parts of a webpage are given priority by the search engines
d.It refers to the fact that the
keywords in bold font are given priority by the search engines
Question No -7 : Which of the
following factors does Google take into account while assessing whether or not
a website is an authority website?
a.The frequency with which the content of the
website is updated
b.The number of web pages containing relevant
information on the main theme of the website
c.The number of in-bound natural links related
to the website’s theme (or keywords)
d.None of the above
Question No -8 : What is
Anchor Text?
a.It is the main body of text on a
particular web page
b.It is the text within the left or
top panel of a web page
c. It is the visible text that is hyper linked
to another page
d.It is the most prominent text on
the page that the search engines use to assign a title to the page
Question No -9 : If you search for
the term “iq test” in the Word Tracker keyword suggestion tool, will it return
the number of independent searches for the term “iq”?
a.Yes
b.No
Question No -10 : What is the
illegal act of copying of a page by unauthorized parties in order to filter off
traffic to another site called?
a.Trafficjacking
b.Visitorjacking
c.Viewjacking
d.Pagejacking
Question No -11 : Do search engines
such as Google detect unnatural linking patterns by checking the Class C IP
address of the page where the link to the website originates?
a.Yes
b.No
Question No -12 : What term is
commonly used to describe the shuffling of positions in search engine results
in between major updates?
a.Waves
b.Flux
c.Shuffling
d.Swaying
Question No -13 : While grading
your website, Google gives credit to outbound links pointing to authority
websites?
a.True
b.False
Question No -14 : Which of the
following URLs can the Google search engine spider?
a.http://www.expertrating.com/exams/seo.asp?examnum=243&examtype=244
b.http://www.expertrating.com/exams/seo.asp?examnum=243
c.http://www.expertrating.com/exams/seo.asp
d.http://www.expertrating.com/exams/seo.html
e.All of the above
Question No -15 : Google displays
up to _____ characters of a webpage’s Title Tag.
a.56
b.60
c.66
d.80
Question No -16 : What does the 302
server response code signify?
a.It signifies conflict, too many
people wanted the same file at the same time
b.The page has been permanently
removed
c.The method you are using to
access the file is not allowed
d.The page has temporarily moved
e.What you requested is just too
big to process
Question No -17 : Which of the
following statements is correct with regard to the description meta tag?
a. It should be about 50 characters
in length
b.The description should not
contain the keywords
c.If the meta description is not
included, the search engines will use the meta keywords for information
d. Google uses the meta description to generate
the search engine results pages
Question No -18 : State whether
true or false.
The Yahoo Directory listing
is a free service for commercial sites.
a.True
b.False
Question No -19 : Which of the
following statements is correct with regard to the images within a webpage?
a.Images cannot be spidered by the
search engines
b.Important keywords related to the image should
be placed in the ALT text
c.Images should always be kept
close to the top of a webpage
d.Image maps should be used while
including the images
Question No -20 : Cloaking is a
controversial SEO technique. What does it involve?
a.Increasing the keyword density on
the web pages
b.Offering a different set of web pages to the
search engines
c.Hiding the keywords within the
webpage
d.Creating multiple pages and
hiding them from the website visitors
Question No -21 : Which of the
following facts about Alexa are correct?
a.Alexa provides free data on relative website
visitor traffic
b.Alexa and Quantcast provide
information on visitor household incomes
c.Alexa is biased towards US based
traffic
d.Quantcast only tracks people who
have installed the Quantcast toolbar
Question No -22: Google looks down
upon paid links for enhancing page rank. If a website sells links, what
action/s does Google recommend to avoid being penalized?
a.The text of the paid links should
state the words “paid text link” for Google to identify it as a paid link
b.Only Paid text links to non
profit websites should be accepted
c.Paid links should be disclosed through the
“rel=nofollow” attribute in the hyperlink
d.Paid links should be disclosed
through the “index=nofollow” attribute in the hyperlink
Question No -23 : Which of
the following actions could get you banned by Google?
a.Hiding text on the webpage
b.Stuffing keywords on the webpage
c.Linking to sites banned by Google
d.None of the above
Question No -24 : Which of the
following statements about Google’s technical and quality guidelines is true?
a. It is advantageous if your web
server supports the If-Modified-Since HTTP heade
b. If using dynamic pages, it helps to keep the
parameters short and the number of them few
c. Avoid using robots.txt to
prevent crawling of search results pages or other auto-generated pages, even if
they don’t add much value for users coming from search engines
d. Submitting new pages of your
website at http://www.google.com/addurl.html as soon as they are online, helps
to speed up indexing
Question No -25 : Which of the
following is an ethical SEO Technique?
a.Creating a subdomain with the
hottest keyword and creating duplicate copies of existing pages on it
b.Filling your pages with keywords,
whether relevant to the page content or not
c.Creating a page which serves a
different content to the search engine bots and different to human users
d.None of the above
Question No -26 : All major search
engines are case sensitive.
a.True
b.False
Question No -27 : While optimizing
your website it is important to generate the right type of traffic, how does
the Bounce Rate information help in this regard?
a.By letting you know the
percentage of users who entered the website and then went on to visit
additional pages
b.By letting you know the percentage of users
who entered the website and then left without viewing any other page
c.By letting you know the
percentage of users who decided to go back to the source from where they found
your website
d.By letting you know the
percentage of users who left your website within 10 seconds of viewing the
first page
Question No -28 : Which of the
following factors contribute towards link popularity of a website?
a.The number of websites that link
to it
b.The number of pages of the
website indexed by Google
c.The number of pages in the
website
d.The quality of websites that link
to it
Ans: A,B,C,D
Question No -29: Search engines do
not index some common words (such as “or”, “and”, “when”, and “in”) within the
webpage. What are these common words called?
a.Barrier words
b.Non-indexable words
c.Slow words
d.Stop words
Question No -30 : Which of the
following activities could be looked down upon by Google as per their quality
guidelines?
a.Using automated website
submission software
b.Loading pages with irrelevant links
c.Intentionally adding keywords to the TITLE
tags and ALT attributes
d.Registering misspellings of
well-known websites
Question No -31 : Which of the
following statements about RSS are correct?
a.It is a form of XML
b.tstands for Realtime streamlined
syndication
c.It is a good way of displaying
static information
d.It is a Microsoft technology
Question No -32 : _________ is usually
the best web page to get linked to while receiving a themed in-bound link from
another website.
a.The sitemap
b.The contact page
c.The home page
d.The page which you would like to improve in
the search engine rankings
Question No -33 : Which of the
following can be termed as good keyword selection and placement strategies?
a.Targeting synonyms of the main keyword
b.Targeting the highest searched
keywords only
c.Copying competitor keywords
d.ofive or more keywords per page
Question No -34 : If your site is
not appearing in Google search results because of some unethical SEO practices
in the recent past, _________________.
a.abandon and close your website
permanently.
b.modify the page contents, make
them useful and relevant to the human users, and request Google to reconsider
your site.
c.start a PPC campaign to get your
site included in the sponsored results.
d.it is better to discontinue the website and
shift your webpages to a fresh website with a new domain name.
Question No -35 : Which of the
following statements about search engine optimization techniques are correct?
a.Making a keyword bold does not influence the
way that the search engine looks at the keyword
b.Websites with deep linking are
looked at favorably by search engines
c.search engine robots follow the
first link they find to any particular page and they do not follow additional
links to the same page
d.It is not a good idea to have the
same anchor text for all inbound links as it could look automated to the search
engines
Question No -36 : A Hallway Page is
used to:
a.Attract visitors from the search
engines straight onto the Hallway Page
b.Organize the Doorway Pages
c.Help people navigate to different
Doorway Pages
d.Enable search engine bots to index the
Doorway Pages
Question No -37 : Which of the
following free tools/websites could help you identify which city in the world
has the largest search for the keyword – “six sigma”?
aYahoo Search Term Suggestion Tool
b.Alexa
c.Google Traffic Estimator
d.Google Trends
e.WordTracker
Question No -38 : How are site maps
important for the search engine optimization process?
a.Site maps help the search engine
editorial staff to quickly go through a website, hence ensuring quicker
placement
b.Ggives credit to the websites
having site maps. The GoogleBot looks for the keyword or title “Site Map” on
the home page of a website.
c.Site maps help the search engine spider pick
up more pages from the website
d.None of the above
Ans: C
Question No -39 : State whether the
following statement is true or false.
A Sitemap provides a list
of internal links to user accessible pages on a website.
a.True
b.False
Ans: A
Question No -40 : What is the
function of “indexer” part of the Google search engine?
a. It helps to retrieve web pages
from the world wide web
b. It helps to gather information
from other search engines
c It helps to sort the documents
that Google has retrieved
d. It helps to generate meaningful results
based upon the user’s search term
Question No -41 : Which of the
following conditions will Google treat favorably from the ‘Relevancy’
perspective?
a. The website offering products
and services to the visitors country
b. A website that provides free
content for the related keywords
c. Hidden keywords on the home page
matching the search term
d. Image Alt tags on the home page matching the
search term
Question No -42 :Some words, when
followed by a colon, have special meanings to Yahoo. What is performed by the
link: operator?
a. It shows all the outbound links
from the URL
b. It shows how many pages of the
site Yahoo is pointing to
c. It shows all the pages that point to that
URL
d. It shows URLs with broken links
Question No -43 : Which of the
following factors have an impact on the Google Page Rank?
a. The total number of inbound links to a page
of a web site
b. The subject matter of the site
providing the inbound link to a page of a web site
c. The text used to describe the
inbound link to a page of a web site
d. The number of outbound links on
the page that contains the inbound link to a page of a web site
Question No -44 : What is the term
for Optimization strategies that are in an unknown area of
reputability/validity?
a. Red hat techniques
b. Silver hat techniques
c. Grey hat techniques
d. Shady hat techniques
Question No -45 : Why is it a bad
idea from the seo perspective to host free articles and write ups that are very
common on the internet.
a. Because they will not lead to
fresh traffic
b. Because you could get penalized by search
engines for using duplicate content
c. Because you will not get the
benefits of proper keyword targeting
d. Because people could turn up
claiming copy right infringement
Question No -46 : The following
robots meta tag directs the search engine bots:
<META
NAME=”robots” CONTENT=”noindex, nofollow”>
a. Not to index the homepage and
not to follow the links in the page
b. Not to index the page and not to follow the
links in the page
c. To index the page and not to
follow the links in the page
d. Not to index the page but to
follow the links in the page
Question No -47: _________________
use both crawlers and directories to generate relevant results.
a. Crawler-based Search Engines
b. Human-Powered Directories
c. Hybrid Search Engines
d. Meta Search
Engines
Question No -48 : Which of the
following statements is correct with regard to natural links?
a. They are two way links
(reciprocal links)
b. They are from authority websites
c. They are voluntary in nature
d. They are from .edu or .gov
extension websites
Question No -49 : What will happen
if you type the words ‘Certification -Networking’ in the Google search box?
a. Google will find the web pages
about Certification and also containing the word “Networking”
b. Google will find all the web
pages containing the words “Certification” and “Networking”
c. Google will find all the web
pages in which the words “Certification” and “Networking” appear together
d. Google will find the web pages about
Certification that do not contain the word Networking
Question No -50 : If you enter
‘Help site:www.microsoft.com’ in the Google search box, what will Google search
for?
a. It will open up the Google help
pages applicable to www.expertrating.com
b. It will find pages about help within
www.expertrating.com
c. It will only find page titles
about help within www.expertrating.com
d. It will direct you to the
request page for re-indexing of www.expertrating.com
Question No -51:Which of the
following statements about FFA pages are true?
a. They are greatly beneficial to
SEO
b. They are also called link farms
c. They are paid listings
d. They contain numerous inbound
links
Question No -52: What is the name
of the search engine technology due to which a query for the word ‘actor’ will
also show search results for related words such as actress, acting or act?
a. Spreading
b. Dilating
c. RSD (real time synonym
detection)
d. Stemming
e. Branching
Question No -53: If a website’s
search engine saturation with respect to a particular search engine is 20%,
what does it mean?
a. 20% of the webpages of the website have been
indexed by the search engine
b. Only 20% of the pages of the
website will be indexed by the search engine
c. 20% of the websites pages will never
be indexed
d. The website ranks in the first
20% of all websites indexed by the search engine for its most important search
terms
Question No -54: What is the main
reason for the effectiveness of optimizing a webpage towards a long tail
keyword search?
a. There are more long tail searches than
shorter keyword queries
b. Search engines often pass on
long tail searches to lesser known and new websites
c. Search engines do not pass on
long tail search traffic to websites that rank high for shorter keyword
searches
d. There are fewer websites that
have targeted such keywords